12.20.2006

Mini Design Lesson I: The Rule of Thirds


If you've ever taken a photo class, you've probably heard of "the rule of thirds." If you haven't, it's a fairly simple concept & one that makes your compositions instantly more interesting and appealing. It works with photography, design, landscaping, etc. (Designers might be familiar with "the Golden Mean" - of which, the rule of thirds is a simpler variation).

The basic idea is, instead of plopping something right in the middle of your page (lawn, photo, wall, etc), divide your space into thirds and use that as a guide to place your image (shrub, pictures, subject).

Usually, photographers will place an imaginary grid over their image and adjust it so that the focal point isn't dead center. You can apply the same principles to any design aspect.


The Golden Mean is a slightly more complex version of this rule, in which your design space is divided through a mathematical ratio - causing each space to be smaller than the next.


Generally, what you'll find out is that if you pay attention to what type of design or layout "feels" the best, it will most likely align with the Golden Mean.

Here is a good tutorial on the Rule of Thirds and the Golden Mean.

Activity: Look for the Design Layouts That You Like
As your reading through magazines, shopping, or surfing the net, look for packaging or web designs that catch your eye, and ask yourself why you were attracted to that design. Is it the layout? The color scheme? The pictures? etc.

The more you understand about your own aesthetic preferences, the better you'll be able to incorporate those aspects into your life.









Layout Workbook: A Real-World Guide to Building Pages in Graphic Design
bookad Cullen approaches layout with this comprehensive guide that begins with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as Inspiration, The Process of Design, Choosing Type, Structure and Spatial Organization, Establishing Hierarchy, and Communicating Messages. Following this thorough and instructive section is a diverse collection of visual case studies showcasing some of the best of layout design; inspirational quotations; and a unique, progressive book design that is truly reflective of the content.

was $40.00 now $27.60 | Buy Now


No comments: